Hi, I'm Marco Ruberto — a creative technologist focused on shaping impactful digital products.
With a strong background in web development and digital solution design, I’ve worked across IoT, retail, healthcare, and industrial domains. Today, I’m evolving into Product Management — combining strategy, design, and technology to deliver user-centered experiences that solve real problems.
I’m passionate about connecting dots across disciplines, translating ideas into scalable solutions, and helping teams work smarter. When I’m not building things, you’ll find me experimenting with photography, brewing coffee, or practicing yoga.
“Curiosity drives my work. Simplicity, clarity, and empathy shape my decisions.”
20+
Projects
Launched
10+
Years in
Tech & Design
3+
Domains:
IoT, Retail, Healthcare
∞
Curiosity
& Learning
My Career
Experience
Co-Founder
Wel Srl — Innovative Startup (ComoNext)
2017 – Present
Led end-to-end delivery of digital B2B solutions, managing product strategy, UX/UI, and front-end development. Defined vision, roadmaps, and KPIs, coordinating cross-functional teams and tech partners. Built web/mobile platforms integrated with IoT for real-time data and analytics. Improved user experience through intuitive design and custom dashboards. Oversaw full product lifecycle using Agile and Waterfall approaches.
Digital Consultant
Aspotech Srl
2019 – 2022
Managed IoT and mobile solutions in the sport & medical sectors. Led R&D on BLE wearables, developed apps for vital sign monitoring, and built cloud platforms for real-time data. Supervised UX/UI and front-end teams.
Software Engineer - UX/UI Designer
Incifra Srl
2014 – 2017
Developed digital solutions for retail and hospital touchpoints, including kiosks, signage, and e-commerce. Designed UX/UI for queue management apps and in-store experiences. Built responsive web/mobile interfaces and eCommerce platforms.
IT Consultant
Federconsumatori Milano
2011 – 2013
Provided technical and operational support for IT infrastructure, website management, and data handling. Optimized systems, digitized archives, managed CMS content, and supported marketing initiatives through data analysis and reporting.
